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Now showing: (1 to 10 of 36) of all results for tag: global-business-context | show yours

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Image of Dibb, S. (ed.), Marketing: Concepts and Strategies

Dibb, Sally (ed.), 2005. Marketing: Concepts and Strategies, Abingdon: Houghton Mifflin

Surprisingly easy to read

Review posted by: LauraC on Thu 25 Feb 10

Image of Hamel, G., Competing for the Future

Hamel, Gary, 1994. Competing for the Future, Boston: Harvard Business School Press

Interesting take on business management

Review posted by: Hannah on Thu 25 Feb 10

Image of Kuhn, R., Politics and the Media in Britain

Kuhn, Raymond, 2007. Politics and the Media in Britain, New York: Palgrave Macmillan

A clear and easy to read introduction

Review posted by: Samantha on Thu 25 Feb 10

Image of Bradley, F., International Marketing Strategy

Bradley, Frank, 2002. International Marketing Strategy, London: Pearson Education Limited

International Marketing Strategy, Frank Bradley Review

Note posted by: Jordan on Thu 25 Feb 10

Image of Miller, D., A century of spin : how pr became the cutting edge of corporate power

Miller, David, 2007. A century of spin : how pr became the cutting edge of corporate power, London: pluto press

A concise, punchy book on the real life face of PR

Review posted by: sanda on Thu 25 Feb 10

Image of Griffiths, A. (ed.), Applied Economics (10th Edition)

Griffiths, Alan (ed.), 2004. Applied Economics (10th Edition), London: Pearson Education Limited

Applied Economics

Review posted by: EllisP on Thu 25 Feb 10

Image of Kuhn, R., Politics and the Media in Britain

Kuhn, Raymond, 2007. Politics and the Media in Britain, New York: Palgrave Macmillan

Book review for PR students studying Global-business-context

Review posted by: spitz on Thu 25 Feb 10

Image of Brassington, F., Principles of Marketing

Brassington, Frances, 2003. Principles of Marketing, England: Prentice Hall

Undergraduate's Marketing Choice

Review posted by: jasmin on Thu 25 Feb 10

Image of curwen, p. (ed.), understanding the uk economy

curwen, peter (ed.), 1997. understanding the uk economy, basingstoke: macmillan

A comprehensive introduction to the UK economy between the 70s and the end of the 90s

Review posted by: Mario1988 on Thu 25 Feb 10

Image of Dinan, W. & Miller, D. (eds.), Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy

Dinan, William & Miller, David (eds.), 2007. Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy, London: Pluto Press

THINKER, FAKER, SPINNER, SPY

Review posted by: lxwarren on Wed 24 Feb 10

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